(SALES DRIVEN GROWTH)

Ideal Customer Profile

Customer Demographics:

CUSTOMER A (FINTECH)

Company size 7 - 15 employees
Number of Users 10,000 - 100,000 (Must have)
Amount raised above $30,000
Company Stage Pre-accelerator
Location/Geography Africa, United States, Europe
Examples GeotopUp, Changera, Kredete
Monthly Budget $4,000.

CUSTOMER B (FINTECH)

Company size 15+ employees
Number of Users 100,000+ (Must have)
Amount raised more than $1 million
Company Stage Post-accelerator
Location/Geography Africa, United States, Europe
Examples Grey, Chippercash, Sendwave
Monthly Budget $10,000

Customer Psychographics

FINTECHS

Title/ Function Founder/ CEO, Product Manager, Head of Partnerships
Role in the buying process Decision maker, Decision Influencer
Tech Stack Mobile apps, Website.
His/Her Goals Revenue growth, Winning market share, Scaling the business, Having a stable product, Becoming a unicorn, Increadig product offerings
Problems and Challenges Competitive pricing, a stable provider with less stress, Increased number of customers, speed and reliability of transactions.
Success metrics Revenue, Transaction volume, Successful transaction rate, number of accounts created.

Day In The Life of Our Customer.

  1. Prepare investor/board reports at the end of the month.
  2. Manage people
  3. Decision making
  4. Finding partnerships